Understanding Comics - Scott McCloud

This video is truly eye opening and I agree with everything that McCloud had to say. The superficiality we apply to art these days is quite disconcerting, striving for the most striking and 'cool' looking image has removed the face and personality of the artist. Its all about the consumer and not so much about the creative, human intuition that was required to generate such an image e.g. Apple logo. Idea generation and readability is really the point of making an image, rather then just giving the viewer what they want to see, sometimes they should have to work a little; explore the environment that the artist has put forward.All too often we take the expedient route: we try to improve our work and technique faster than we do our concepts.The idea of virtual comics is fantastic, art can achieve a new dimension. Simultaneous events can be taking place which immerses the reader. The intrigue and depth this technique brings makes readability more stimulating, almost as if it were a 3D realm that we the viewer/reader are able to experience.